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Coop Web

Once you’ve created a web site, you’ll want to promote it. Getting visitors to your web site involves many dimensions of promotion. Visitors will find your site in one of three ways: they will hear about it from you, they’ll follow a link from another site, or they’ll find it using a search engine. While offline promotion and advertising is often the most important part of promoting your web site, the key is to integrate promoting your web site into your company or organization’s overall advertising and promotion strategy. The realm of advertising and promotion purse is beyond the scope of this book. However, this chapter will focus on how you can promote your site on the web itself by maximizing the hits generated by search engines.

Resources

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Web Site Search Engines

Once you’ve created a web site, you’ll want to promote it. Getting visitors to your web site involves many dimensions of promotion. Visitors will find your site in one of three ways: they will hear about it from you, they’ll follow a link from another site, or they’ll find it using a search engine

How to Promote Your Web Site

The Internet is hitting its stride. An estimated 84 million Americans — 42 percent of the adult p o p u l at i o n — now surf the Web from work or home. And the global Internet population will reach 350 million in 2003 according to a recent report by eMarketer. In fact, North America was eclipsed by the rest of the world in terms of total Internet users in the first quarter of 1999.

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