Start with a good mission statement and other elements will follow suit. The mission is part of a brand platform or promises to stakeholders. The platform is often composed of mission, vision, and values statements. A poorly drafted mission (too many words, confusion) or a lack of its use, adds little value to the most important wording in the organization


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Build Upon the Mission

Every nonprofit has a mission or a statement of purpose. It communicates the organization’s reason for existence and public benefit. Discussions and decisions are framed by the mission. The best are distinctive, memorable and easy to recite.

100 Mission Statement Templates & Examples

Without a clear mission statement, it’s hard to consider these outcomes. It’s hard to place a finger of exactly what it is that you do and why you do it. And it’s hard to evaluate your worth and where your business fits into the larger landscape.

The Association’s DNA

DNA is the building blocks of the body. Deoxyribonucleic acid is a nucleic acid that contains the genetic instructions for the development and function of living things. Unless you’ve invested in a DNA kit to check your family tree or health prospects, you don’t give it much thought.

Curbing Mission Creep and Micromanagement

Exceeding the parameters of board service, or expanding beyond the mission statement, can have adverse impact. Generally the bylaws approve the board approving funds, setting policy, advancing the mission, hiring a CEO and representing the membership.

Your Mission Statement Is Not A Holiday Turkey

Boards sometimes create a mission statement similar to how we prepare a holiday turkey. They stuff as much as they can into the mission to satisfy everybody.

Improve These Mission Statements

To lead our community, drive commerce in our region, and advance community and regional collaborations, thereby enhancing the quality of where we live, learn, work, and play. Needs simplifying. With some work the elements, which are all excellent, should flow. Maybe something like this: To lead our community, drive regional commerce and collaboration, and make a better place to live, learn, work and play.

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